This website highly values and strictly protects the personal privacy rights of all users (hereinafter referred to as "you"). To provide you with more accurate, convenient, and personalized e-commerce services, we will collect, use, store, and share your personal information in accordance with the principles of legality, legitimacy, necessity, and good faith. This Privacy Policy aims to clearly inform you of the specific methods, scope, and related rights we exercise in processing your personal information.
Please carefully read and fully understand the entire contents of this Privacy Policy before using the services of this website. By accessing or browsing this website, or completing account registration, submitting orders, participating in activities, etc., you indicate that you fully understand and agree to our processing of your personal information in accordance with this Privacy Policy. If you do not agree to any content of this Privacy Policy, please do not use any services of this website.
I. Collection of Personal Information
1.1 Personal Information You Voluntarily Provide: To meet your shopping needs, manage your account, and facilitate service integration, we may collect personal information you voluntarily provide during your use of this website's services, including but not limited to:
(1) Account Registration Information: such as your username, email address, login password, etc.;
(2) Order Fulfillment Information: such as your real name, shipping address, bank card number/payment account information, etc.;
(3) Service Communication Information: such as relevant information and communication records you provide when consulting customer service, applying for after-sales service, or participating in interactions on this website;
1.2 Information we collect through technical means: To optimize the service experience and ensure service security of this website, we may automatically collect relevant information generated when you use the services of this website through legal technical means, including but not limited to:
(1) Device and browser information: such as your device model, operating system version, browser type and version, device unique identifier, device network information, etc.;
(2) Access and browsing information: such as your IP address, access time, access duration, product pages viewed, search history, click operation history, page dwell time, etc.;
(3) Transaction and interaction information: such as your order history, purchase records, favorites list, etc.
II. Use of Personal Information
2.1 Core Service Implementation: We will use your personal information to complete the following core services to ensure your shopping experience:
(1) Account Management: Used for your account registration, login verification, identity recognition, password retrieval, etc.
(2) Order Processing: Used for the generation, confirmation, payment verification, logistics and delivery, order tracking, after-sales rights protection, etc.
(3) Customer Service Response: Used to handle your inquiries, complaints, and suggestions, providing you with targeted service support;
(4) Security Guarantee: Used to identify and prevent fraud, account theft, and other illegal and irregular activities, ensuring the security of this website and your account.
2.2 Service Optimization and Personalized Recommendations: We may use your browsing history, purchase history, interaction behavior, and other information for data analysis to:
(1) Optimize the functions and services of this website, improve website operating efficiency and user experience;
(2) Recommend department store products, promotional activities, and service information that match your preferences, achieving personalized shopping recommendations;
(3) Statistically analyze user behavior data of this website to form anonymized user profiles and operational analysis reports for business decision-making and service upgrades. 2.3 Information Notifications and Marketing Services: We may use your email address or other contact methods to send you:
Service-related notifications: such as order status change notifications, logistics information notifications, account security reminders, after-sales processing result notifications, etc.;
III. Sharing of Personal Information
3.1 We strictly protect your personal information and will not actively sell, rent, or lend your personal information to any third party unless we obtain your explicit written consent or it complies with relevant laws and regulations.
3.2 Necessary Third-Party Sharing: To achieve core service functions, we may share your necessary personal information with the following third parties, requiring them to comply with strict confidentiality obligations and data security protection requirements:
(1) Logistics and Delivery Service Providers: To complete the delivery of goods, we will share your recipient's name, address, contact number, email address, and other necessary order fulfillment information with them;
(2) Payment Service Providers: To complete transaction payment, we will share your order amount and payment account information with them (only for payment verification, not obtaining complete payment passwords or other sensitive information);
(3) Real-Name Authentication and Security Service Agencies: To complete identity verification or security testing, we will share necessary identity information or device information with them;
(4) Partner Merchants: If the goods you purchased are directly delivered by the logistics providers partnered with this website, we will share necessary order information and delivery information with them to ensure transaction completion;
(5) Third Parties Required by Laws and Regulations: We will provide necessary personal information to judicial organs and administrative regulatory departments as required by law. 3.3 Anonymous Information Sharing: We may share anonymized and de-identified user information (which cannot be linked to a specific individual) with partners, research institutions, etc., for legitimate purposes such as market analysis and academic research. Your consent is not required for such sharing.
IV. Protection of Personal Information
4.1 We employ multi-layered security measures, including technical, physical, and managerial safeguards, to prevent your personal information from being accessed, used, leaked, altered, or destroyed without authorization. Specifically, these include:
(1) Technical safeguards: Using encrypted transmission, data anonymization, access control, security auditing, firewalls, and other technical means to ensure data security during transmission and storage;
(2) Physical safeguards: Taking physical isolation and access control measures for servers and other equipment storing personal information;
(3) Managerial safeguards: Establishing a strict internal data management system, clarifying data processing procedures and personnel permissions, and regularly conducting data security training and audits to enhance employees' data security awareness.
4.2 You should properly safeguard your account information (such as username, password, verification code, etc.) to avoid information leakage. If you discover any unusual account usage or personal information leakage, please notify us immediately. We will take timely measures such as freezing your account and changing your password to protect your rights.
4.3 Please note that any information transmitted over the internet may carry certain security risks, and we cannot guarantee the absolute security of information transmission. If your personal information is leaked due to force majeure, third-party attacks, or other reasons not attributable to our fault, we will bear corresponding responsibility within the scope stipulated by law.
V. Your Rights
According to relevant laws and regulations, you have the following rights regarding your personal information, and we will provide you with convenient ways to exercise these rights:
5.1 Right to Know: You have the right to inquire about the specific details of how your personal information is collected, used, and shared, and we will respond within a reasonable timeframe.
5.2 Right to Correction: If you find that your personal information is inaccurate or incomplete, you have the right to apply to us for correction, and we will process it promptly after verification.
5.3 Right to Deletion: If your personal information is no longer necessary to retain, or if our processing of personal information violates laws and regulations, you have the right to apply to us for deletion, and we will delete the relevant information promptly after verification.
5.4 Right to Withdraw Consent: You have the right to withdraw your consent to our collection, use, and sharing of your personal information (but information processing already completed based on your consent remains valid). After withdrawing consent, we will cease the processing of relevant information, but this may affect your use of some of the services on this website that rely on such information.
5.5 Right to Account Cancellation: You have the right to apply to cancel your account on this website. After account cancellation, we will delete or anonymize your personal information in accordance with relevant regulations (unless otherwise stipulated by laws and regulations).
If you wish to exercise the above rights, you can submit an application through the customer service channels of this website. We will verify and process your application within 15 business days.
VI. Use of Cookies
6.1 To improve your user experience and optimize the services of this website, this website will use cookie technology. A cookie is a small text file that a website or service provider transmits to your device's hard drive through your browser, used to identify your browser, record your preference information, etc.
6.2 The main purposes of this website's use of cookies include:
(1) Remembering your login status and shopping cart information to avoid you from repeatedly entering information;
(2) Analyzing your browsing behavior and preferences to provide you with personalized product recommendations and services;
(3) Statistics on website visits and user behavior data to optimize website design and service functions;
(4) Tracking the effectiveness of marketing activities to improve marketing accuracy.
6.3 You can choose to accept, reject, or prompt for cookie sending by adjusting your browser settings. The settings may vary slightly between different browsers; you can refer to your browser's help menu for specific instructions. If you choose to disable cookies, some website functions (such as shopping cart memory, personalized recommendations, etc.) may not function properly, but it will not affect your basic shopping functions (such as browsing products, submitting orders, etc.).
VII. Policy Changes and Termination
7.1 We reserve the right to modify and improve this Privacy Policy in accordance with business developments, updates to laws and regulations, etc. The revised Privacy Policy will be communicated to you through announcements on the homepage of this website, email, or other means, and will take effect from the date of publication.
7.2 If you continue to use the services of this website after the modified Privacy Policy takes effect, it indicates that you agree to accept the modified Privacy Policy; if you do not agree, you should immediately stop using the services of this website.
7.3 If this website terminates its services, we will notify you through reasonable means before the termination and properly handle your personal information (such as deletion or anonymization) in accordance with relevant laws and regulations.
VIII. Applicable Law and Dispute Resolution
8.1 The establishment, performance, interpretation, and dispute resolution of this Privacy Policy shall be governed by Hong Kong laws and regulations (excluding conflict of laws rules).
8.2 Any dispute arising from or related to this Privacy Policy shall first be resolved through friendly negotiation between the parties. If the negotiation fails, either party shall have the right to file a lawsuit in the People's Court with jurisdiction in the location of the website's operating entity.
IX. Information Processing in Commercial Transactions
If this website undergoes a commercial transaction such as merger, division, acquisition, asset transfer, or equity change, your personal information may be transferred to the acquiring or transferring party as part of the transaction assets. We will notify you before the transaction and require the acquiring or transferring party to continue to comply with the provisions of this Privacy Policy to protect the security of your personal information. If you have any objection to the transfer of information, you may contact us promptly after receiving the notification to negotiate a solution.
X. Other
10.1 This Privacy Policy is a supplementary agreement to the Terms and Conditions of this website and has the same legal effect as the Terms and Conditions. In case of any conflict between the two, this Privacy Policy shall prevail. Matters not covered in this Privacy Policy shall be governed by the Terms and Conditions and relevant laws and regulations.
10.2 The final interpretation right of this Privacy Policy belongs to the website's operating entity. If you have any questions, comments, or suggestions regarding this Privacy Policy, you may contact us via email.